tag:blogger.com,1999:blog-4405055832073922874.post3499637708327563778..comments2023-12-03T21:43:57.828-08:00Comments on Laurel's Design Deli: Features & Benefits Revisitedlaurelsdesigndelihttp://www.blogger.com/profile/14183367528263888292noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4405055832073922874.post-15602949211861247302011-04-06T08:18:26.181-07:002011-04-06T08:18:26.181-07:00I agree with you and the apt quote by David Sandle...I agree with you and the apt quote by David Sandler,<br />“People buy on emotion, then justify with logic.”<br /><br />Your reader's comment seems off base: <br />"Some choices, like fashion, may often be made emotionally. Others, like choosing a lawyer, are made to meet a perceived need."<br /><br />All choices are made with an emotional component, although the "chooser" may not be aware of this fact. Smart marketers capitalize on that aspect. Likewise, many fashion purchases are perceived as fulfilling a need by the "chooser."<br /><br />Studies have been conducted on this exact topic, and there are numerous articles and books that support this notion.Anonymousnoreply@blogger.com