Found this great article about crowdsourcing by Dan Wood on the Forbes site (of all places). Wood believes the concept of crowdsourcing is seriously misunderstood: “. . . in the minds of millions of people, the word crowdsourcing has created an illusion that there is a crowd that solves problems better than individuals.”
Finally, someone has called out crowdsourcing for what it really is. My favorite snippet came at the end:
“Karim R. Lakhani, an assistant professor at Harvard Business School, calls what most people refer to as crowdsourcing ‘broadcast search.’ A problem statement is broadcast along with associated incentives, and people with expertise apply their talent to solving the problem. I like the term virtuoso search better. Whatever term we use, let's not call it crowdsourcing and pretend that 10,000 average Joes invent better products than Steve Jobs.”
After all the comments my original post ("Too Old to be a Designer?") here and on the Creative Freelancer blog got almost a year ago, others in the media are catching up. In the 3/19 edition of Newsweek, Rebecca Dana writes about the likes of Warren Buffet and Paul McCartney, who are both refusing to quit working, and cites the same Barclay’s survey about “never-tirees.” And this was from good old Seth the other day:
Baby boomers continue to redefine our culture, because there's just so many of us, we're used to being the center of attention.
Add into that the fact that we're living much longer and careers are becoming more flexible and it's pretty clear that in just about every cultural respect, fifty year olds are living, acting and looking more like thirty year olds every day.
This changes more than personal financial planning. It changes the marketing of every service and product aimed at consumers--and yet most traditional advertisers are stuck in the mindset that thirty is the end of your chance to find a new customer or build a new brand.
Well said, Seth – you rock.